Over the past 20 years, the role of school marketing has significantly evolved, becoming increasingly essential and multifaceted. As the expectations of students and families have grown, so too has the importance of effective marketing in ensuring the continued success of schools. Today, fostering this success requires a collaborative effort from the entire community.
Join Penny Abrahams, Senior Consultant at Independent School Management (ISM), and Rob Kodama, a seasoned professional with over 20 years of experience in School Admissions and Marketing, as they share their extensive expertise and insights.
“The Evolution of School Marketing: What We’ve Learned and Where We’re Headed”
Learn why 45% of schools are missing a critical opportunity in their marketing strategy and how the most successful institutions are adapting to modern expectations.
Key Highlights:
– Why traditional marketing approaches are no longer enough
– The surprising shift in what parents and students really want to see
– How to turn your entire school community into powerful brand ambassadors
– The three essential spheres of successful enrollment management
The webinar offers practical strategies for both seasoned marketing professionals and those new to independent school marketing. You’ll discover why some schools maintain strong enrollment even in challenging times, while others struggle to tell their story effectively.
Whether you’re looking to strengthen retention, improve your storytelling, or develop a more comprehensive marketing strategy, this webinar provides actionable insights you can implement immediately.
Duration: 45 minutes
Originally presented: September 2024
Ready to transform your school’s marketing approach? Watch the full webinar now.
You can also read this article based on the webinar: The Evolution of School Marketing.