Over the past 20 years, the role of school marketing has significantly evolved, becoming increasingly essential and multifaceted. As the expectations of students and families have grown, so too has the importance of effective marketing in ensuring the continued success of schools. Today, fostering this success requires a collaborative effort from the entire community.
Join Penny Abrahams, Senior Consultant at Independent School Management (ISM), and Rob Kodama, a seasoned professional with over 20 years of experience in School Admissions and Marketing, as they share their extensive expertise and insights.
“The Evolution of School Marketing: What We’ve Learned and Where We’re Headed”
Learn why 45% of schools are missing a critical opportunity in their marketing strategy and how the most successful institutions are adapting to modern expectations.
