The Power of Authentic Storytelling for Enrollment, Retention & Advancement

The Power of Authentic Storytelling for Enrollment, Retention & Advancement

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Successful schools know that enrollment isn’t just about attracting new families—it’s about keeping them connected through the entire student journey — every milestone, challenge, and triumph.

At St. Matthew’s Parish School, that truth has never been clearer. In the wake of the devastating LA Palisades fires, the school community faced unimaginable disruption—displaced families, damaged facilities, and uncertainty on every front. Yet through it all, St. Matthew’s maintained strong community relationships, continuously built trust, and kept its mission alive.

Brendan Schneider will share proven frameworks and digital strategies to help schools attract and convert right-fit families. Katie Convoy will offer a firsthand look at how their strategies effectively guided St. Matthew’s through recovery—translating marketing principles into community resilience and long-term retention. Together, they’ll explore how values-driven communication builds loyalty, belonging, and stability—even in the face of crisis.

You’ll also see how Vidigami supports this vital work by empowering St. Matthew’s Parish School to collect, organize, and share authentic photos and videos that tell their story of strength and renewal. By transforming everyday moments into powerful narratives, schools promote confidence, showcase their culture, and nurture lasting connections at every stage of the family journey.

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