The Evolution of School Marketing: What We've Learned and Where We're Headed.

September. 25, 2024

Over the past 20 years, the role of school marketing has significantly evolved, becoming increasingly essential and multifaceted. As the expectations of students and families have grown, so too has the importance of effective marketing in ensuring the continued success of schools. Today, fostering this success requires a collaborative effort from the entire community.

Join Penny Abrahams, Senior Consultant at Independent School Management (ISM), and Rob Kodama, a seasoned professional with over 20 years of experience in School Admissions and Marketing, as they share their extensive expertise and insights.

In this engaging session, Penny and Rob will delve into their observations and practical strategies for creating marketing programs that not only enhance a school’s visibility but also significantly impact its long-term success. Whether you’re looking to refine your current marketing approach or develop a new strategy from scratch, their combined experience offers valuable guidance to help you navigate the evolving landscape of school marketing.