Understanding Your Photo Metadata (Part 3)

By Drew Millikin | July 26, 2019
In my previous two blogs on metadata, we covered what makes up metadata and what happens to that data when you upload photos to public social media sites and platforms. 
Throughout this series, I heavily referenced the New York Times’ Privacy Project. If  you have not yet checked it out, I highly recommend doing so. It is full of fascinating and sometimes alarming reads.
The biggest takeaway for me as we dive more into the privacy problem and have deeper conversations with our schools, is that managing data privacy is now more challenging than ever in the digital realm. For independent and public schools, it continues to be a challenge with no direct answer.
Schools need to market themselves to both prospective and current parents. And, they need photos and videos of their students (arguably the best, most real-time way to share what is happening) in order to do just that. Schools are of course working with children and hold responsibility to protect them under their care—and that may include their privacy. So how do we even begin to address it?
With the uptake in digital transformation in the classroom, and at an enterprise level, all it may take is adopting a more school-centric tool set. By doing so in a controlled, strategic way, you can work towards engaging your community without forsaking sensitive data.
When dealing with school photos and videos, consider a platform that allows you to:

  1. Create a private social network for your school community;
  2. Securely share images stripped of their metadata when publishing to the school website, blog posts, or social channels;
  3. Archive and organize all of your photos making them easy to find when you need them.

There are lots of media management tools out there based on your needs, but only one designed exclusively for schools, with privacy and security top of mind.
Reach out to us to learn more.

About Drew Millikin: Having spent 15 years working in admissions and advancement in both higher education and independent schools, Drew spent countless hours searching for photos on various servers and archives. Now, he’s joined the Vidigami Pros to help schools successfully organize and share their content in a private and secure manner, for marketing and communications, advancement efforts, and more.